SIGHTX
At SightX, I honed my design skills, creating a robust design system, engaging marketing videos, and impactful digital ads for social media. Collaborating with product managers, engineers, and data experts, I helped conceptualize innovative products that provided clients with critical business insights. I oversaw the design processes for Gabor Granger, Van Westendorp, and Conjoint experiments, executing end-to-end analysis designs that established SightX as an industry leader.
Gabor granger - Price Sensitivity meter
Gabor-Granger is a pricing methodology used in market research to examine the relationship between price and demand for products and services. While it will ultimately help you find the optimal price point, it will also show you the effect that raising or lowering your price will have on your product’s demand.
Van westendorp - pricing analysis
A Van Westendorp pricing study is used in market research to identify a range of acceptable prices for a product or service. Instead of simply asking consumers to identify a dollar amount, this experiment evaluates a range of acceptable prices for your product and offers an optimal price point.
Conjoint analysis
Conjoint analysis is a market research approach that measures the value people place on your offerings’ individual or packaged features and attributes. The experiment works by uncovering the rules consumers explicitly (and implicitly) use to make their purchasing decisions and mimicking the real-world trade-offs made when shopping.
Marketing
Part of my role is developing marketing visuals that showcases SightX offerings as far as product features and other innovative tools. One major advanced feature released was Ada. She is an AI-powered consultant that
suggest relevant tests and seamlessly develop perfectly-tailored surveys and experiments within seconds.
Ada can pull key insights and create executive summaries to streamline your analysis and reporting.
Ada can pull key insights and create executive summaries to streamline your analysis and reporting.
Her UI was inspired by ChatGPT and uses the same AI technology. Below are a few marketing videos and animations I had produced for the website, conferences, and webinars.
WEBSTACKS
As the L3 Designer at Webstacks, I crafted high-conversion website designs for diverse clients, developing a robust design system while adhering to WCAG standards and ensuring seamless device responsiveness. Collaboration with internal teams, engineers, and clients was key to my role.
During weekly client syncs, I introduced fresh ideas and innovative features to boost ROI,
especially excelling in interaction design and animation.
especially excelling in interaction design and animation.
I had the privilege of working with esteemed clients like Workgrid, Privy, and ReelGeeks,
contributing to rewarding and challenging projects.
contributing to rewarding and challenging projects.
Privy - Navigation redesign
The previous Privy website navigation suffered from disorganization
and subpar user experience, coupled with an unappealing visual design.
and subpar user experience, coupled with an unappealing visual design.
To address these issues, I proposed a comprehensive redesign solution focused
on consolidating underutilized pages while prioritizing high-ranking SEO pages.
Additionally, I enhanced the prominence of key pages that offer significant value to customers,
thereby improving both navigational efficiency and overall user engagement.
on consolidating underutilized pages while prioritizing high-ranking SEO pages.
Additionally, I enhanced the prominence of key pages that offer significant value to customers,
thereby improving both navigational efficiency and overall user engagement.
Privy - Graphics Animation
Privy's graphics were beginning to show their age and lacked a clear purpose.
I proposed a dynamic overhaul, introducing fresh static graphics for their key pages
and incorporating animated visuals to boost overall engagement.
and incorporating animated visuals to boost overall engagement.
RealGeeks - Valuation Tool animation
RealGeeks, another esteemed client of Webstacks, faced a challenge with their
lack of visual representation for their product process.
lack of visual representation for their product process.
To address this, I devised an innovative "show, not tell" strategy using
animated visuals, which you can see below.
animated visuals, which you can see below.
EXPERIENCES FOR MANKIND
Life at EFM was a whirlwind of creativity and collaboration. During my brief stint, I had the opportunity to develop a variety of concept designs for marketing websites, including the San Manuel Band of Indians and Alsop Louise Partners, as well as EFM itself. My projects also extended to Microsoft ExpertZone, where I created engaging banner ads, dynamic animations, informative how-to guides, and more.
Working alongside client services, fellow designers, and a visionary creative director, I was immersed in a vibrant environment that nurtured innovation and teamwork.
Working alongside client services, fellow designers, and a visionary creative director, I was immersed in a vibrant environment that nurtured innovation and teamwork.
San manuel band of mission indians - Website Redesign
San Manuel Band of Mission Indians website required a full redesign from the ground up.
The solution was to initiate a full website audit to determine which components and pages can be consolidated, and optimized. The approach for this website is to tell the story of this thriving culture and establish a modern visual expression of the Tribe that reflects its innovative mindset while honoring and elevating its
history and culture; while highlighting the visuals, both historical and present-day.
San Manuel Band of Mission Indians website required a full redesign from the ground up.
The solution was to initiate a full website audit to determine which components and pages can be consolidated, and optimized. The approach for this website is to tell the story of this thriving culture and establish a modern visual expression of the Tribe that reflects its innovative mindset while honoring and elevating its
history and culture; while highlighting the visuals, both historical and present-day.
Alsop Louie Partners - Website Redesign
This project is to create a presentation pitch for Alsop Louie Partners website redesign.
My task was to produce a mood board with inspirations that meet the same standards and precedent of the impressive Alsop Louie Partners. To bring new life to their design brand, while retaining content and
navigation structure.
This project is to create a presentation pitch for Alsop Louie Partners website redesign.
My task was to produce a mood board with inspirations that meet the same standards and precedent of the impressive Alsop Louie Partners. To bring new life to their design brand, while retaining content and
navigation structure.
WEBROOT
As the Senior UI Designer, my mission was to forge a unified design system that harmonized the entire Webroot product portfolio. This comprehensive undertaking involved auditing the legacy console, conducting in-depth framework and UI research, providing UX consultations, and applying principles of typography, color theory, and interaction design.
I actively collaborated with the UX team, engineers, and product managers to ensure a seamless integration of ideas. The resulting design system featured brand-new UI components, intuitive interactions, and detailed guidelines, all encapsulated within extensive documentation, laying the foundation for a cohesive and visually compelling user experience.
I actively collaborated with the UX team, engineers, and product managers to ensure a seamless integration of ideas. The resulting design system featured brand-new UI components, intuitive interactions, and detailed guidelines, all encapsulated within extensive documentation, laying the foundation for a cohesive and visually compelling user experience.
Webroot - Design system
As the Senior UI Designer, my mission was to forge a unified design system that harmonized the entire Webroot product portfolio. This comprehensive undertaking involved auditing the legacy console, conducting in-depth framework and UI research, providing UX consultations, and applying principles of typography, color theory, and interaction design.
I actively collaborated with the UX team, engineers, and product managers to ensure a seamless integration of ideas. The resulting design system featured brand-new UI components, intuitive interactions, and detailed guidelines, all encapsulated within extensive documentation, laying the foundation for a cohesive and visually compelling user experience.
I actively collaborated with the UX team, engineers, and product managers to ensure a seamless integration of ideas. The resulting design system featured brand-new UI components, intuitive interactions, and detailed guidelines, all encapsulated within extensive documentation, laying the foundation for a cohesive and visually compelling user experience.
Building the design system was a year-long, intensive endeavor that infused both flexibility and scalability into the entire Webroot product portfolio. Beyond establishing visual harmony, my efforts focused on enhancing the user experience by resolving pain points and optimizing overall usability. This resulted in a smoother, more intuitive platform that elevated the user journey while maintaining a consistent and cohesive aesthetic across all products.
NATIONAL CREDIT CENTER
At NCC, I led the revitalization of the dealer intelligence site, unveiling a sleek new UI and significantly enhancing the user experience. This dynamic project involved close-knit collaboration with a dedicated team of engineers, a focused product owner, and key stakeholders, where I spearheaded the entire visual and user experience redesign of the platform.
Our strategy began with a comprehensive platform audit, followed by the creation of a flexible design system that could seamlessly integrate new features. The redesigned NCCDI application received glowing feedback from dealers during pilot testing and was widely regarded as a tremendous success.
Our strategy began with a comprehensive platform audit, followed by the creation of a flexible design system that could seamlessly integrate new features. The redesigned NCCDI application received glowing feedback from dealers during pilot testing and was widely regarded as a tremendous success.
NCC - DEALER INTELLIGENCE
At NCC, I led the revitalization of the dealer intelligence site, unveiling a sleek new UI and significantly enhancing the user experience. This dynamic project involved close-knit collaboration with a dedicated team of engineers, a focused product owner, and key stakeholders, where I spearheaded the entire visual and user experience redesign of the platform.
Our strategy began with a comprehensive platform audit, followed by the creation of a flexible design system that could seamlessly integrate new features. The redesigned NCCDI application received glowing feedback from dealers during pilot testing and was widely regarded as a tremendous success.
At NCC, I led the revitalization of the dealer intelligence site, unveiling a sleek new UI and significantly enhancing the user experience. This dynamic project involved close-knit collaboration with a dedicated team of engineers, a focused product owner, and key stakeholders, where I spearheaded the entire visual and user experience redesign of the platform.
Our strategy began with a comprehensive platform audit, followed by the creation of a flexible design system that could seamlessly integrate new features. The redesigned NCCDI application received glowing feedback from dealers during pilot testing and was widely regarded as a tremendous success.
SLACKER RADIO
During my time at Slacker Radio, I delved into a realm of creativity by crafting intricate user flows for mobile and desktop radio apps. Venturing beyond the traditional, I explored innovative designs for TV experiences, aiming to redefine how users engage with music on a larger screen.
Additionally, I unleashed a burst of creativity by infusing a 3D immersive approach into the radio listening experience, transforming it into a captivating and dynamic journey through sound.
Additionally, I unleashed a burst of creativity by infusing a 3D immersive approach into the radio listening experience, transforming it into a captivating and dynamic journey through sound.
Slacker Radio [now livexone] -
TV experience & purple app
During my time at Slacker Radio, I delved into a realm of creativity by crafting intricate user flows for mobile and desktop radio apps. Venturing beyond the traditional, I explored innovative designs for TV experiences, aiming to redefine how users engage with music on a larger screen.
Additionally, I unleashed a burst of creativity by infusing a 3D immersive approach into the radio listening experience, transforming it into a captivating and dynamic journey through sound.
TV experience & purple app
During my time at Slacker Radio, I delved into a realm of creativity by crafting intricate user flows for mobile and desktop radio apps. Venturing beyond the traditional, I explored innovative designs for TV experiences, aiming to redefine how users engage with music on a larger screen.
Additionally, I unleashed a burst of creativity by infusing a 3D immersive approach into the radio listening experience, transforming it into a captivating and dynamic journey through sound.
SKLZ
At SKLZ, I led the conceptual design of all digital assets for the marketing team, combining innovation and creativity in every project. I managed in-house product studio shoots and captured video content for product onboarding instructions with top trainers.
I conducted interviews with elite athletes from the NFL Combine, MLB, PGA, and the United States Women’s Soccer League, gathering valuable insights. Additionally, I crafted comprehensive digital campaigns, including dynamic microsites, landing pages, partner/affiliate web banners, and engaging email blasts, establishing a cohesive and impactful brand presence.
SKLZ - Out-of-box experience
Let me share with you an exceptional project that truly stands out - the innovative Out-of-Box Experience. This groundbreaking app was envisioned as a digital sanctuary for consumers, serving as their ultimate go-to hub upon the arrival of their physical product.
The journey kicks off with a product email graciously welcoming consumers after purchase, offering comprehensive instructions and insights. Upon clicking through, users are transported to the immersive web app, where they are greeted with a personalized guide brimming with step-by-step instructions and invaluable tips for optimal product utilization. What sets this experience apart is the inclusion of skill-specific videos tailored to each user’s proficiency level, ensuring a tailored and seamless learning journey from start to finish.
The journey kicks off with a product email graciously welcoming consumers after purchase, offering comprehensive instructions and insights. Upon clicking through, users are transported to the immersive web app, where they are greeted with a personalized guide brimming with step-by-step instructions and invaluable tips for optimal product utilization. What sets this experience apart is the inclusion of skill-specific videos tailored to each user’s proficiency level, ensuring a tailored and seamless learning journey from start to finish.
SKLZ - Navigation optimization
Venturing into one of the most transformative projects at SKLZ, I took the helm of revamping the website navigation system. SKLZ was grappling with a disjointed navigation structure that led to customer confusion during product hunts, fostering a rise in cart abandonment rates.
To tackle this challenge head-on, I embarked on a journey of online competitor analysis, unraveling insights to inform a strategic redesign. Crafting intricate user flows for key scenarios, I honed in on addressing critical consumer pain points to sculpt a seamless navigation experience.
The fruits of this labor were nothing short of remarkable - a remarkable 30% surge in checkout rates coupled with an impressive 50% boost in overall click-through rates. This endeavor not only transformed the user journey but also paved the way for enriched customer interactions and enhanced user satisfaction.
To tackle this challenge head-on, I embarked on a journey of online competitor analysis, unraveling insights to inform a strategic redesign. Crafting intricate user flows for key scenarios, I honed in on addressing critical consumer pain points to sculpt a seamless navigation experience.
The fruits of this labor were nothing short of remarkable - a remarkable 30% surge in checkout rates coupled with an impressive 50% boost in overall click-through rates. This endeavor not only transformed the user journey but also paved the way for enriched customer interactions and enhanced user satisfaction.
